Meet Winifred Bloom

Winifred

Bloom

Not Your

Grandma’s

Compression Stockings +Socks

Problem

Traditional medical-grade compression stockings and socks are typically offered in plain unattractive, limited colorways such as tan, beige or suntan. They look and feel sad and old fashioned especially to women who need to feel a sense of positivity and normalcy after a scary health event like a Blood Clot.

The look of traditional products may discourage consistent use and adversely impact recovery + prevention of further health issues.

DVT

Deep Vein Thrombosis

Pulmonary Embolism

Solution

Winifred Bloom aims to bridge the gap between functional therapeutic products and Fashion. By combining medical efficacy with contemporary style and comfort, we are dedicated to improving adherence to preventative measures, enhancing quality of life and reducing the risk of reoccurrence for survivors of Blood Clots.

Compression

Market

Compression Stockings

Market Size and projection:

The global compression stockings market was valued at approximately USD 1.6 billion in 2023 and is projected to reach around USD 3.4 billion by 2032. This indicates a compound annual growth rate (CAGR) of 6.1% from 2023 to 2032 (IMARC Reports) (Allied Market Research).

Growth Drivers:

The market growth is driven by the increasing prevalence of venous disorders, a growing aging population, advances in fabric technology, and the expansion of e-commerce platforms (Allied Market Research).

Consumer Demographics:

Women currently dominate the compression stockings market, and thigh-high stockings hold the largest market share due to their extensive benefits compared to knee-high stockings (Market Data Forecast) (Allied Market Research).

Market

Compression Socks:

Market Size and Projection:

The global compression socks market is estimated to witness a significant growth in the coming years. As of recent estimates, the market is expected to grow at a healthy CAGR of 5% over the forecast period from 2024 to 2032 (Market Data Forecast).

Market Segmentation and Usage:

Compression socks are extensively used for various medical conditions including chronic venous insufficiency, lymphedema, and deep vein thrombosis, as well as for sports and fitness purposes (PBI Research).

Vision

To revolutionize women's health and fashion by becoming the leading brand in stylish, therapeutic compression wear.

Mission

Empower Blood Clot survivors, and promote vascular health and comfort without compromising style.

Goals

Short-term:

Engagement & Education about prevention + treatment of Blood Clots.

Enter Market Spring 2025.

Long-term:

Innovate Compression Technology

Vision

MIssion

& Goals

Medical grade Ugly

PRODUCTS

Ankle Socks

Thigh Highs

Knee Highs

Images are conceptual and generated by AI.

Compression Leggings

Future PRODUCTS

Compression Sleeves

Compression Tanks

Images are conceptual and generated by AI.

Sigvaris

17 Million annual revenue

Cons:

*No Fashion Colors/patterns available.

*Marketed to older adults.

*Very Weak Social Media presence.

Pros:

*Excellent reputation of high quality products.

Thigh High

Bombas

8.3 Million annual revenue

Cons:

*Compression socks look very Sporty/Athletic.

Cannot really be worn with a fashionable outfit.

*Limited Colorways.

Pros:

*Social Good/Giving Model + Certified B Corp

*Excellent reviews.

*Huge Product Line.

*Robust Social Media.

Socks

Comrad

<5 Million annual revenue

Cons:

*Compression socks look very Sporty/Athletic.

Cannot really be worn with a fashionable outfit.

*Limited Colorways/ styles.

Pros:

*More offerings than other competitors.

*Excellent reviews.

*Robust Social Media that speaks to younger

demographic.

Socks

Winifred Bloom

Us vs .Them

Target Demographics:

*Ageing Millennials and health conscious Gen Z women.

*Has had a Blood Clot (DVT of PE), or Venous disorder.

*Is undergoing Cosmetic Surgery such as a BBL and requires compression afterward.

*Is Pregnant.

*Is an Athlete.

Unique Selling Proposition (USP):

We care how you feel as you navigate your Health and want our products to elevate you!

We are Modern, our products reflect current times. We are not your grandmas compression product!

We give back to the community. Aspiring to become a B-Corp.

Donation of socks and stockings to at risk groups such as African American mothers.

We want to educate + empower blood clot survivors and help prevent reoccurrence that could lead to death.

Unique Sales Opportunities:

*Partnership with modern aesthetic medical chains such as Carbon Health, Tia, Kindbody.

Our products resonate with the same demographic of patient that seeks these providers out.

Us vs .Them

Primary Sales Channels:

Direct to consumer via a robust app, website and social selling on sites such as Tik Tok.

--Offer 2 day free shipping for an Amazon like experience.

--Lean into influencer marketing to get Social Media MDs, Nursing students, Mommy bloggers to promote and wear the product.

--Drive traffic to site with a standalone Blog geared towards survivors of Blood Clots featuring articles from MD’s and reputable figures.

Capital Needs:

Winifred Bloom needs Seed capital of $100k to accomplish the following:

Product Development:

Product samples of 3 Styles; Knee High , Ankle socks and Thigh High styles.

Production Plan: We want to be extremely capital-efficient and are focused on listening to what the customer base desires. In our founders experience Pre-Sale events with bundles and discounts are a good indicator of which styles will be strong performers. Production levels will be based on the voice of the customer.

Brand Development: Packaging and brand identity
Software Development: Brand Official website + App
Marketing Campaigns: Budget for online advertising, social media marketing, and influencer partnerships.

Us vs .Them

Meet

The

Founder

Email me

The inspiration behind founding Winifred Bloom emerged from a deeply personal health challenge: tackling Deep Vein Thrombosis and Pulmonary Embolisms, and the subsequent necessity for compression wear. Founder Isha Brown was disheartened by the lack of stylish, fashionable options in the market.

"I remember going to the hospital pharmacy to buy my first pair of medical-grade compression stockings and just breaking down in tears," she recalls. "The pain and uncertainty of having blood clots were already overwhelming. The aesthetics of those drab, depressing garments only made things worse. Health products shouldn't look sad."

Recognizing a significant gap in the market for compression wear that is both medically effective and aesthetically pleasing, Isha set out to fill it. With degrees in Design and Software Development, and a decade of experience as a celebrated women's fashion designer featured in numerous publications such as Inc. Magazine and San Diego Magazine and the Union Tribune.

Isha brings passion for design and a unique blend of skills and to the table. Her approach is rooted in innovation, quality, and user-centric design, aiming to revolutionize the patient experience with medical grade compression wear.

Isha B

(she/her)